IT Management & Business Others Marketing and PR Media
1 - 3 Years
February 27, 2019
Belvilla/ The @Leisure Group, part of Axel Springer SE, is one of the largest players in the European online market for accommodation rentals, such as holiday homes and holiday parks. @Leisure is the market leader in both the Benelux and the German online travel markets with leading brands as Belvilla, Traum-Ferienwohnungen and DanCenter/Danland. More than 1.3 million guests from over 140 different countries book their holiday every year with @Leisure.
As SEO Specialist, you will be responsible for strategizing and executing SEO programs for different brands and countries within the @Leisure Group. You will play a pivotal role in driving SEO projects; from ideation to completion. The output of your work will be used throughout multiple areas in parallel with teams of highly skilled developers and copywriters with complementary skills to drive business growth through SEO.
We seek candidates who are ambitious, action-oriented, highly motivated, result-focused, and who have proven themselves in fast moving performance marketing environments. You will be located in Eindhoven or Amsterdam and dont mind occasional travel.
Tasks and responsibilities
Responsible for Organic growth across multiple brands and countries through content and technical optimizations
Advocate SEO best practices and the value of SEO with executives and business partners across the organization and act as a key stakeholder and subject matter expert on SEO projects
Be responsible for identifying the highest priority fixes or opportunities for improving search visibility
Define SEO priorities and collaborate with tech teams to ensure that SEO projects are incorporated into the overall tech roadmap
Continuous alignment with Guest Marketing and Homeowner Marketing team to develop cohesive roadmaps; execute on seasonal content strategies; report performance results to key stakeholders
Meet with Content Marketeers and Guest Marketeers on a bi-weekly cadence to provide insights and training on keyword research and on-page optimizations
Conduct tech audits using tools and platforms such as Google Trends, Google Search Console, Ahrefs, etc. to identify any new issues impacting SEO performance (e.g. XML Sitemap errors, erroneous redirects, massive generation of duplicate URLs, missing meta tags, page load speed, in-crawlability of content)
Translate SEO insights into comprehensive business impact analyses and communicate to management and relevant stakeholders
Align all major SEO activities with product management / product owners and the content team
Be responsible for managing external service providers / agencies
Skills and requirements
Bachelor/Master degree in related area preferably in Computer Science and/or Marketing
3+ years of experience as a SEO consultant, tech and content
Expert with Google Analytics, Search console, SEO Tools like Ahrefs, Majestic
SEO best practice for Google & Bing
Capable of suggesting scaled SEO solutions on large platforms
Fulfill ad-hoc reporting and analysis requests from the organisation
Communication skills (both verbal and written); the ability to convey complex analysis results clearly and with conviction to all levels of stakeholders
Team player with strong interpersonal, relationship-building, and stakeholder management skills
Speaks and writes fluent English.
Knows how to work with local teams in several European countries. Transfer strategy and text to native content & technics.
A dynamic position at the heart of the organization, actually contributing to the growth ambitions of Belvilla/@Leisure. Your personal approach will be validated and you will have ample opportunity to grow in an expanding business. Your initiatives and creativity will not only be welcomed, they will be rewarded as well. We have an informal culture where we motivate and support each other. We are proud to be the best in our business! Your activities will mostly take place from the Eindhoven office.
Heeft u vragen over deze vacature, neem dan contact op met Cune van Vlissingen, +31(0)6 46 96 00 33.