TomTom Enterprise Business Unit is a leading provider of global maps, traffic information and location-based services. Our location content is sourced from a community of over 600 million Internet of Things devices. We offer a platform of cloud-based products, allowing customers an easy access to TomTom location content and software components to create location-enabled applications and services. Our customer base ranges from small and large software and application Developers to cloud services and IoT platform providers, logistics and fleet management experts, system integrators, and smart cities.
We are looking for an exceptional and results driven Product Marketing Manager to make our Enterprise business a success. The Product Marketing Manager will create winning propositions for our Maps, Traffic and API products. As a key contributor to the growth of our business, you will work on a number of international software and data licensing opportunities to gather the related customer and market requirements that drive our strategic investments and new product development. In this role, you will interface with customers, sales, business development, marketing, product management and engineering teams to manage product value proposition creation and new product introductions.
The right person for this role has a solid knowledge in value proposition development with hands-on experience in new product launches. The perfect candidate will be able to combine a sales and marketing acumen with the ability to understand software products and engage with a technical audience.
Here is a little taste of your challenge
Own one of our strategic markets and become a thought leader in this field
Establish business and revenue growth on new product and market opportunities by creating groundbreaking propositions, business plans and go-to-market plans;
Translate technical product features and functionalities into commercial messages to drive new product introduction, sales, business development and marketing;
Manage the product market introduction process and launch plans, including piloting and testing;
Contribute to business strategy creation, implementation as well as related financial planning.
Drive the production of marketing collateral: webpages, blog posts, brochures, demos, etc.
Meet with prospects and customers in meetings and at events
What do we expect from you?
To be successful as a Product Marketing Manager this is the kind of profile we have in mind:
University degree in engineering or business or marketing ;
2-5 years of experience in product management and proposition development with hands-on experience in digital content and software product introductions;
Understanding of B2B SaaS business models;
Deep understanding of customer and market insights as well as value proposition development;
Creativity and out-of-the-box thinking
Excellent communication, presentation and consultative selling skills;
A can-do, hands-on attitude
Experience working with developers or in start-up environments is a plus
Experience working in Fleets, Logistics, transportation or mobility is a plus
Who are we?
TomTom created the easy-to-use navigation device, one of the most influential inventions of all time. Since then, our software and navigation technologies have been powering over hundreds of millions of applications across the globe. From industry-leading location-based products and mapmaking technologies to embedded automotive navigation solutions; innovative personal navigation devices. We continue to shape the future, leading the way with autonomous driving, smart mobility, and smarter cities. www.tomtom.com