Management & Business Others Marketing and PR Media Medical and Healthcare Other Science and Tech
April 9, 2019
Marketing Communications Manager
Marketing Communications Manager(190010S)
Contract type Full-time
Education Level Masters/MBA Degree
Company Trouw Nutrition Nederland B.V.
Close date 30/Apr/19
Our mission is to feed the future
As a Nutreco company, Trouw Nutritions mission is to feed the future. In a world with limited natural resources, our ambition is to meet the rising food needs of a growing world population in a sustainable manner.
Our Innovation Organization plays a key role in fulfilling this mission. We drive the development and commercialization of innovative feed technologies and unique digital solutions. Our solutions are designed to sustainably optimize animal nutrition and animal health through all life stages.
Our Swine Team
The Swine Team is a part of the Innovation Organization. We drive the marketing strategy and innovation roadmap across multiple markets in close collaboration with our operating companies. With a focus on Early Life Nutrition, Healthy Life and Precision Farming, we develop and deliver branded value propositions for our nutritional solutions.
Reporting directly to the Global Director of the Swine team, we are looking for a Marketing Communications Manager to join the team. In this international position, you work closely with the Marketing Managers and our operating companies to bring integrated value propositions to life via differentiated brand positioning and campaign activation.
Your Role and Responsibilities
As Marketing Communications Manager, you further develop the vision and brand awareness campaign of our swine portfolio in alignment with the marketing strategy and business plans. You especially focus on the Early Life Nutrition portfolio, and the coordination of marketing communications strategies and activities across our three focus areas (Early Life, Healthy Life and Precision Nutrition).
As Marketing Communications Manager, you position and strengthen the brands of our swine portfolio by creating and implementing marketing communications strategies and plans in key markets. We have new product launches coming up, and one of your main challenges is to translate technical information about animal feed technology into comprehensive communication messages, tools and online and offline materials that farmers understand and find useful.
Furthermore, you translate the global brand campaign into region specific propositions that fit the international operating companies. You do this in close collaboration with your marketing colleagues and with external agencies. You interact and align on a daily basis with colleagues in the global headquarter and with the operating companies.
Finally, you organize the global webinars for the Trouw Nutrition Swine Community. Once a month we get together in an online hosted meeting to discuss actual topics and main prioritizes, and you update and inform people about this meeting.
This is a full-time position at our global headquarters in Amersfoort, The Netherlands. You should expect 5-10% of international travel in this position.
+3 years of experience in marketing communications gained in an international company or with a leading agency where you have worked closely with international B-2-B / B-2-C / B-2-Farmers key accounts. Preferably leading players in the animal feed / animal pharma / nutritional / agriculture or food industry.
Initial experience in building a brand from defining the vision and value proposition to translating the value proposition into a creative online and offline concepts. You can manage, brief and cooperate with external agencies and partners.
Experience with marketing communications towards a customer base that consists of multiple stakeholders influencing the buying decision, and therefore must be approached in tailored ways.
Strong verbal and written communications skills with the ability to translate technical content into commercial customer focused content.
Ability to interface with all organizational levels, and work with multi-cultural sensitivity in cross-functional and cross-geographical teams.
A team-player that collaborates with colleagues in the global HQ and with international operating companies. You look at things with the eyes of the operating companies and from the customers point of view.
A strategic doer with energy and a creative vision that make things happen. You are willing to learn and work independently with a sense of urgency for project/task prioritization and planning.
Masters degree in marketing communications, journalism or related field.
Ideally, native English speaker with good proofreading skills. Design skills and the ability to visualize an idea is considered as an extra asset.
Why work with us
Trouw Nutrition is a Nutreco company. Nutreco employs 12,000 people in 32 countries, and is a global leader in animal nutrition and aqua feed. Our advanced feed solutions are at the origin of food for millions of consumers worldwide.
Our mission, Feeding the Future, captures a big challenge: feeding 9 billion people in 2050. We need to make a significant contribution to meet the rapid increase in food demand worldwide, whilst finding the right balance between realizing growth and making responsible choices for people and planet. Balancing these priorities makes our work challenging, varied and rewarding.
Innovation is our core value that is deeply rooted in the business. We are determined to be the best at doing what matters most. This is why we develop the capabilities of our people and our organization. Our collaborative approach enables us to combine skills and resources to drive innovation and growth.
We are a caring company that delivers on its commitments to stakeholders through a balanced approach to people, planet and profit. We encourage an open culture with accessible managers, an international and flexible work environment with clear communication. We offer a competitive salary package and a healthy work-life balance.
How to apply
Please apply before April 30, 2019, using the Apply function taking you to our career site. Your application is reviewed after the closing date.
Do you need more information? Or are you not ready to apply yet, but maybe in the future?
We would love to hear from you, and you are welcome to reach out to Eva Demandt (email@example.com), Global Recruitment to explore Trouw Nutrition as your potential next employer.
Please do not use this email for sending your application, but apply via our career site.