will be responsible for managing and reporting the analytics and key performance indicators (KPIs) for our b2b website and portal. This includes visitors, leads and customers for B2B, dropshipping or wholesaler activities.
Furthermore, you will continuously optimize its conversion rate and performance with analyses and A/B-test you initiate from it. You will be proactively analyzing data and reporting/presenting insights that are digestible, actionable and testable ensuring that our digital marketing efforts are continuously course-correcting to create maximum impact. Next to this, you will also be responsible for all website monitoring, including creating, maintaining and analyzing webshop performance when outliers occur.
What you will do
You contribute to the increase of B2B website and portal performance, by:
Using Web Analytics as well as other onsite tooling to analyze vidaXLs users and b2b-customers;
Diving into all onsite data, analyzing and advising on pain points, opportunities or insights. When fluctuation in sales or website activities occur, you will be the first to do data deep-dives to get to the cause;
Initiating, analyzing, discussing and advising on CR improvements and A/B tests, together with our Designer + UX Specialist;
Advising on reports and dashboards making sure our B2B webshop team have the information they need to get the most out of their activities and set up dashboards and monitoring to keep track of it;
Ensuring that all marketing channels are correctly tracked.
Relevant university degree or 0 to 1 years of relevant work experience;
Strong analytical skills and comfortable in dealing with, analyzing and drawing conclusions from data;
Understand web metrics, and its application in Digital Marketing;
Data visualization and Excel skills;
Excellent written and verbal communication skills in English;
Eagerness to be or become a Google Analytics Expert.
vidaXL as employer
So, are you looking for a dynamic international company that values your curiosity, passion and desire to learn? Are you looking to work in a team with colleagues who think big and are eager to take on fresh challenges? Take the opportunity to meet and work within a team of professionals with diverse cultural backgrounds who also have a few things in common ambition, fun and excellent skills.
Want to join us?
We are looking forward to receiving your application! Send your motivation and resume. Please dont hesitate to contact our recruiter: Krissie Vercoulen.
T | +316 57 14 97 83
Haba Trading B.V. | Mary Kingsleystraat 1 | 5928 SK | Venlo | corporate.vidaxl.com
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