Finance and Economics Management & Business Others Marketing and PR
January 11, 2018
Shopper Marketeer part time Rotterdam
The Shopper Marketing Manager Drug Channel is responsible for developing and implementing the differentiation- and shopper activation plan that supports the objectives of our brands and the customers within Drug Channel. Lead the development & execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel insights.For 2018 we are aiming to develop and execute 15 next level “tailormade promotions” of two weeks PLUS two big shopper marketing programs (1. during Summer 2. During winter).
Main Accountabilities Develop customer & shopper insights. Translate insights into business building opportunities within Drug ChannelUse and leverage account specific category- and shopper insightsBuild Shopper Marketing Plan in conjunction with Brand Marketing Plans (BMPs), the UL PC Channel strategy and Customer JBPsWork with Account managers and the Customer to ensure excellence in in-store activation and delivery of Shopper Marketing PlanWork with the brand managers to deliver activation plan efficiency and effectivenessDevelop strong relationships with ASW and Etos at marketing, activation and buyers levelManage budget of total trade investments (CPP, TCC, B&MI) with responsibility of allocating the budget in certain customer/categories as seem fitDevelopment and Execution of Tailormade activation programs, shopper keys, Media&Omnichannel plans for all key customers within Drug ChannelLead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)Analyze the ROI of the marketing activities executed with the customersFMCGMinimum 5 years relevant (Customer/Shopper) Marketing experienceExperience with one or more of the Drug Channel customersCustomer Facing experience combined with Brand Building experience is idealThis is a temporary assignment for at 4 to 6 months. Freelance rate negotiableSalary indication for a contract €4000 – €5500 based on a 40 hour working week.For more information please contact Eelkje Nieuwland via firstname.lastname@example.org or call 06-46928523.