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Job Properties
  • Job Type
    Full-time Position
  • Background
    Business Admin and Others
    Marketing and Sales
  • Languages
    No items found
  • Experience Required
    3 - 5 Years
  • Degree Required
    Bachelor
    • Province
      Drenthe
    • Date Posted
      November 29, 2016

    Product Marketer – North Holland

    Background:

    Our client is a world leader in security software and hardware solution industry. The HQ in the Netherlands is looking after the entire sales, supply, business and development in Western Europe area.

    Job Responsibilities:
    • Developing marketing strategies with product management to achieve organizational goals.
    • Managing and executing marketing campaigns and programs to support client’s products.
    • Providing and coordinating new product launch support, launch materials, training kits and advertising.
    • Creating messaging for existing products and commercializing new products to key customer segments.
    • Coordinating technical and promotional literature, including translations of marketing material.
    • Working with Product Managers to develop and execute brand strategy and build brand awareness on the technical site.
    • Working closely with Product Management and Technical Services to write case studies and articles for targeted placements in trade journals, social media, reviews and magazines and edit text if necessary.
    • Initiating & creating competitor analysis and updated market analysis for the product strategy development.
    • Liaising with Product Management, Training Services, Purchase departments, and support Territory Managers and local Sales teams.
    • Driving and actively contributing to seminars aiming to educate our markets and customers.
    • Gathering relevant market information: Competitor activities (price, product, performance data), relevant legislation, and required approvals

    You have:
    • A commercial Bachelor’s or Master’s degree, additional Marketing education.
    • 3-5 years product management, category management, marketing management or related experience in a highly technical, industrial business environment.
    • The ability to align technology with business goals and to create value propositions.
    • Experience within related industry.
    • Proven ability to drive results
    • Strong communication and presentation skills
    • Strong Microsoft Office skills

    For any question, please contact: Ms. Serena Wang  s.wang@hoitalent.com

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